A Dolce & Gabbana legújabb reklámjában egy kínai modell – a márka ruhájában természetesen – nevetgélve próbál meg evőpálcikával enni olyan tipikus olasz ételekből, mint a pizza, a cannoli és a spagetti. A reklám a divatcég új, DG Loves China című kampányának a része, a közösségi oldalakon azonban össztűz alá vették.

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#DGlovesChina ? More like #DGdesperateforthatChineseRMB lol.  In a bid to further appeal to luxury's covetable Chinese consumers, @dolcegabbana released some hella offensive “instructional” videos on the usage of chopsticks.  Pandering at it's finest, but taken up a notch by painting their target demographic as a tired and false stereotype of a people lacking refinement/culture to understand how to eat foreign foods and an over-the-top embellishment of cliché ambient music, comical pronunciations of foreign names/words, and Chinese subtitles (English added by us), which begs the question—who is this video actually for?  It attempts to target China, but instead mocks them with a parodied vision of what modern China is not...a gag for amusement. Dolce & Gabbana have already removed the videos from their Chinese social media channels, but not Instagram.  Stefano Gabbana has been on a much-needed social media cleanse (up until November 2nd), so maybe he kept himself busy by meddling with the marketing department for this series. Who wants to bet the XL cannoli “size” innuendos were his idea? Lmao. • #dolceandgabbana #altamoda #rtw #dgmillennials #stefanogabbana #shanghai #chinese #italian #cannoli #meme #wtf #dumb #lame #chopsticks #foodie #tutorial #cuisine #italianfood #asianmodel #asian #chinesefood #dietprada

A post shared by Diet Prada ™ (@diet_prada) on Nov 19, 2018 at 6:39am PST

Volt, aki sértőnek nevezte, mert hamis sztereotípiákkal próbálja megszólítani a célcsoportot – a kínai vevőket –, hiszen azzal űz gúnyt az emberekből, hogy nem képesek vagy nem tudják hogyan kell enni a külföldi konyhák ételeit.

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欢迎收看Dolce & Gabbana “起筷吃饭” 第1弹。 今天我们将率先向大家展示， 如何用这种小棍子形状的餐具， 来吃意大利伟大的传统玛格丽特披萨。 Welcome to Episode 1 with Dolce&Gabbana’s “Eating with Chopsticks”. First up today is how to use this stick shaped cutlery to eat your GREAT traditional Pizza Margherita. #DGLovesChina #DGTheGreatShow

A post shared by Dolce & Gabbana (@dolcegabbana) on Nov 17, 2018 at 3:21am PST

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欢迎收看Dolce & Gabbana “起筷吃饭” 第3弹。 最后一期， 让我们挑战传统番茄酱意面！ 你以为味道跟中国的面条差不多？吃法可大有不同。 Welcome to episode 3 with Dolce&Gabbana’s “eating with chopsticks". In our final episode, we will be tackling the traditional Italian Spaghetti al pomodoro! Now even though you think they may be similar to Chinese noodles, there is a GREAT difference in the way you eat them. #DGLovesChina #DGTheGreatShow

A post shared by Dolce & Gabbana (@dolcegabbana) on Nov 17, 2018 at 7:28am PST

A kisfilm megjelenése óta nagyon sokan fejezték ki a csalódásukat a márkában. Nevetségesen sértőnek nevezték a reklámot, amely új szintre helyezi a tudatlanságot. Mások bojkottal fenyegették meg a Dolce &  Gabbanát, ha nem kér bocsánatot.